Hiring a property marketing agency means choosing a team to help present your properties, communicate your value, and attract relevant enquiries.
Before committing, you need to understand how the agency works, what your budget covers, and how its recommendations connect to your goals.
Whether you are a developer planning a launch, a real estate agency building its brand, or an agent promoting listings, these questions can help you make a more informed decision.
1. Do You Understand Our Marketing Goals?
Start by explaining what you want to achieve.
You may need buyer enquiries for a development, more viewing appointments, seller leads, or stronger awareness of your agency. Each goal calls for a different approach.
Ask the agency what it would prioritise and why. Its response should reflect your property type, audience, location, and sales process.
A useful proposal should make the connection between the recommended work and your intended outcome clear.
2. What Relevant Property Marketing Work Can We Review?
Ask for examples that relate to your requirements.
If you need to promote a residential development, review how the agency presents buildings, layouts, facilities, and surroundings. If your focus is agency branding, look at team introductions, agent profiles, and educational content.
Discuss the agency’s role in each example. Did it handle strategy, production, advertising, website development, or only part of the work?
You can view DigitaLee Marketing’s work as a starting point for discussing your project requirements.
3. How Would You Position Our Property or Agency?
Ask how the team would identify and communicate your strongest selling points.
The answer should go beyond broad phrases such as “premium living” or “excellent service.” Discuss the verified features, relevant experience, or specific service details that give your audience a reason to enquire.
For a property, this might involve layout, facilities, location, and condition. For an agency, it might involve coverage areas, presentation standards, and the client service process.
Confirm who checks factual claims before publication.
4. What Content Do You Recommend Producing?
Request a content plan that explains the purpose of each asset.
A walkthrough can help buyers understand a layout. An agent introduction can explain who handles enquiries. A location video can provide context about the surroundings.
Ask which formats and versions are included, such as landscape videos, vertical clips, photographs, captions, and advertisement variations.
DigitaLee Marketing offers professional videography and photography and aerial drone photography. Discuss which production services would be useful for your particular campaign.
5. Where Will Interested Prospects Go?
An advertisement needs a clear destination.
Ask whether potential clients will reach a property page, a dedicated landing page, a registration form, or WhatsApp. Review what information they will see and how easily they can take the next step.
Confirm who creates and updates that destination. Property details, availability, event dates, and contact information need an agreed owner.
Explore DigitaLee Marketing’s website and landing page creation services if your campaign needs a dedicated enquiry page.
6. Which Channels Would You Use, and Why?
Ask the agency to explain the role of each proposed channel.
How will it introduce your project or agency? How will it reach people seeking more information? How will it support enquiries?
The recommendation should take account of your audience, available assets, budget, and team capacity.
Also ask who checks current advertising platform requirements before campaigns go live.
7. What Does the Quoted Price Include?
Request a written breakdown of the scope.
Clarify whether the fee covers:
- Strategy and campaign planning.
- Photography, filming, and editing.
- Content writing and design.
- Advertising management and advertising spend.
- Website or landing page work.
- Reporting and meetings.
- Travel, talent, or other production expenses.
Confirm the number of deliverables, revision rounds, and any additional charges. This makes proposals easier to compare and helps prevent misunderstandings.
8. What Will You Need From Our Team?
A campaign depends on timely input from both sides.
Ask what you need to supply, such as approved project information, access to properties, brand assets, spokesperson availability, and feedback.
Agree on who approves content and how long reviews should take. Discuss what happens if information changes or a filming date needs to move.
Clear responsibilities help the agency set a realistic schedule.
9. Who Will Manage Our Account?
Find out who your main contact will be and who carries out the work.
Ask how often you will receive updates, where feedback should be submitted, and how urgent changes are handled.
If several teams are involved, clarify who coordinates production, advertising, and website updates. You should know whom to contact when a decision is needed.
10. How Will You Measure Campaign Performance?
Agree on success measures before work begins.
For buyer campaigns, useful measures may include qualified enquiries, viewing appointments, and attendance. For owner campaigns, they may include seller conversations, appraisal appointments, and listing opportunities.
Ask how those outcomes will be tracked and what information your sales team must provide.
Reports should explain what the figures mean and which actions the agency recommends next.
11. How Will Enquiries Reach Our Sales Team?
Discuss the process from the moment someone submits their details.
Who receives the enquiry? How is it assigned? What happens outside working hours? How will the team record whether the person was contacted and whether an appointment took place?
Clarify which parts the marketing agency manages and which remain your responsibility.
A clear handover helps your team make use of the interest the campaign generates.
12. Who Owns the Accounts and Creative Assets?
Confirm ownership and access arrangements in writing.
Ask about advertising accounts, website domains, hosting, landing pages, photographs, videos, and design files. Establish which final assets you receive and whether source files or raw footage are included.
Discuss usage permissions for music, stock content, talent, and client testimonials where relevant.
Make sure you understand what happens to access and assets when the engagement ends.
13. What Happens if Results Fall Below Expectations?
Ask how the agency reviews a campaign that is not meeting its goals.
It should be able to explain how it would investigate issues such as unclear messaging, unsuitable enquiries, an ineffective landing page, or gaps in sales follow-up.
Discuss how testing and revisions are handled, including any extra costs.
Look for a clear review process and realistic explanations of what the agency can influence.
14. What Are the Contract and Cancellation Terms?
Before signing, review the engagement length, payment schedule, renewal process, cancellation notice, and handover arrangements.
Ask what happens if your launch is delayed, listings change, or the scope needs to be reduced.
Resolve unclear terms before work begins so both teams share the same expectations.
Discuss Your Property Marketing Needs With DigitaLee Marketing
The right questions help you assess an agency’s approach, responsibilities, and suitability for your business.
Bring a clear brief to the conversation: what you are marketing, whom you want to reach, your timeline, and the outcome you want to achieve.
DigitaLee Marketing offers social media marketing, professional videography and photography, aerial drone photography, and website and landing page creation.
Explore our services or view our work.
Planning your next property marketing campaign? Contact DigitaLee Marketing on WhatsApp to discuss your requirements.